Very Interesting
I've been getting the Daily Candy emails forever. Recently, the company launched a DC-specific email, which is nice...even though I don't actually live in DC, I could, ostensibly, go there from time to time to shop or have dinner.
Anyway, that's not what's interesting. What is interesting is that today I got a Daily Candy DC Dedicated Email (that's what they call the ones that are ads, not editorial)...and it was for the Times Select service.
Quite creative on the NYT's part, actually. Not that I would ever, ever consider paying $50 a year for columnists I only read in excerpt anyway...but I'm a little impressed with their focus and targeting.
Anyway, that's not what's interesting. What is interesting is that today I got a Daily Candy DC Dedicated Email (that's what they call the ones that are ads, not editorial)...and it was for the Times Select service.
Quite creative on the NYT's part, actually. Not that I would ever, ever consider paying $50 a year for columnists I only read in excerpt anyway...but I'm a little impressed with their focus and targeting.
posted by Kit Pollard at
8:34 AM
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